2024 was a remarkable year for livestreaming. Twitch once again confirmed its position as the leading platform for entertainment and community interaction. With impressive numbers and extraordinary moments, the year offered plenty of highlights. We take a look back at the trends, figures and milestones that shaped the platform.
The most important insights from 2024
- Top categories: Grand Theft Auto V (global), Just Chatting (North America), Valorant (APAC), Special Events (EMEA), and Sports (LATAM) topped the streaming charts.
- Impressive figures: 20 billion hours watched, 879 million hours streamed and 9.51 million new streamers registered.
- Relaxation and community: The “chill” day was the most used day; ASMR content was viewed for 100.6 million hours, and cozy games such as Stardew Valley enjoyed growing popularity with 23.6 million hours of watchtime.
- Musical boom: The new DJ category celebrated a brilliant start with over 14,000 DJs and 539,000 streamed hours.
The most streamed content: Global diversity on Twitch
With Grand Theft Auto V as the most streamed category worldwide, Twitch has clearly demonstrated the community’s preference for action-packed content. In North America, however, Just Chatting dominated – a format that stands for personal conversations, interaction and flexibility.
In the APAC region, Valorant was the frontrunner, while in EMEA Special Events provided a variety of creative and cultural streams. LATAM, on the other hand, was particularly enthusiastic about sports broadcasts.
In addition, 1,000 members of the Twitch community were able to vote for their personal highlights in the Community Recap, the results of which can be found on the Twitch website.
Focus on community and relaxation
2024 was a year in which the Twitch community was looking for relaxation and connection. Content tagged “chill” dominated, and cozy games like Stardew Valley offered millions of users a soothing break. ASMR also had a record year with over 100 million hours watched.
Musical innovation: DJs conquer Twitch
A highlight of the year was the rise of the DJ category, led by Zedd, who launched a 24-hour live streaming DJ festival in August. The category recorded over 539,000 streamed hours and showed that music on Twitch has entered a new era.
VTubing and celebrities
Virtual avatars became a defining feature of the platform. The VTubing tag was used 11 million times and the creative worlds of the virtual streamers were well received by the community. In addition, celebrity appearances – from John Cena to Kai Cenat’s livestream with Kevin Hart – brought millions of viewers together.
Culinary highlights and iconic emotes
McDonald’s Chicken Big Mag became the most popular streaming snack thanks to streamer Kai Cenat. At the same time, the :bratchat: emote achieved cult status with over 3 million uses.
Conclusion
The year 2024 has shown just how diverse and dynamic the world of live streaming can be. From gaming to music to virtual characters, Twitch has impressively asserted its role as a platform for creative expression and community experiences. Users can look forward to even more innovations and highlights in the coming year. If you want to see the personal reviews and community highlights, don’t miss the Twitch Recap 2024.
