With the takeover of Twitter, Elon Musk actually wanted to ensure more freedom of speech on the social network, according to his own statements. But apparently freedom of speech has come to an end when it comes to advertising that is critical of Tesla.
Safety of Tesla is questioned
For just over two weeks, Elon Musk has been Twitter’s new chief executive. But even though the flashy tech billionaire has only been in the CEO post for a few days, there have already been various outcries due to his questionable behavior. Not only has he initiated a comprehensive wave of layoffs at the short messaging service. On top of that, he wants to make extensive savings on server costs, which could cause instability at the social network sooner or later. But Twitter customers have already been targeted by Musk as well. For example, the Tesla CEO has threatened his renegade advertisers with launching negative campaigns against them.
One company about which we will by no means see reputation-damaging ads on Twitter, however, is probably Tesla. The electric car maker, which is owned by Elon Musk, has been facing saturated criticism for quite some time now, though. The focus is once again on the Autopilot. According to the “Dawn Project”, which placed an ad in the New York Times, it poses a threat to the life and limb of children traveling on foot. Their claims are based on a test in which dummies the size of children were quite simply overlooked and run over by the Tesla models’ software. These findings should not please Musk at all, of course.
Successful removal already in August
This summer, it was still up in the air whether Elon Musk would actually take over Twitter. However, the video of the “Dawn Project” was already boiling up on social media at the time. This caused great displeasure at Tesla, which is why Twitter’s top management demanded the removal of the videos. The company cited defamation of its vehicle technology as the reason. Twitter realized that the campaign of the “Dawn Project” definitely had a political background. For this reason, the ad actually violated the guidelines and was removed by the short message service. Now one has to ask how the new Twitter boss should deal with this matter.
After all, Elon Musk has repeatedly called for Twitter to allow more freedom of speech and that the network’s filters violate the same. With his acquisition of the service, he also wanted to fight, as it were, against the censorship that is allegedly taking place on the social network. According to the head of the “Dawn Project” Dan O’Dowd, Musk must now allow the reference to the crash test again. After all, a reference to the health of people and especially children is definitely freedom of speech, which should be granted. If Elon Musk did not comply with this request, it would once again be proof that he may preach water, but in the end he always drinks wine.