Google is raising prices for YouTube Premium in Germany. Following the last price adjustment in November 2023, the cost of ad-free video streaming and the included music plan is increasing again. This affects not only new customers but also existing subscribers. The new prices apply to all major subscription plans and entail increases of up to 33 percent. Those who find this too expensive can opt for YouTube Premium Lite.
- YouTube Premium individual subscription rises from 12.99 euros to 14.99 euros per month
- Family subscription will cost €27.99 instead of the previous €23.99
- YouTube Premium Lite increases to €7.99 per month
- YouTube Music Premium will also become more expensive across several plans
YouTube Premium is getting more expensive: New subscription prices in Germany
With this new round of price adjustments, Google is significantly raising the cost of YouTube Premium in Germany. The individual price for ad-free use of YouTube, including YouTube Music Premium, is rising from 12.99 euros to 14.99 euros per month. This represents an increase of about 15 percent compared to the previous price.
Other subscription plans are also affected. The increase is particularly steep for the more affordable Premium Lite plan, which rises from €5.99 to €7.99 per month. This corresponds to a price increase of about 33 percent. The family plan will cost four euros more and will be 27.99 euros per month going forward.
The new prices apply to both new users and existing subscribers. Google is notifying existing customers via email about the adjustment and points out that consent to the price change may be required. According to the notice, the new billing will take effect, for example, starting July 16, 2026, after the change has been confirmed.
| Plan | Old Price | New Price |
|---|---|---|
| YouTube Premium Individual | 12.99 euros | $14.99 |
| YouTube Premium Family | 23.99 euros | $27.99 |
| YouTube Premium Student | 7.49 euros | $8.99 |
| YouTube Premium Annual Subscription | 129.99 euros | $149.99 |
| YouTube Premium Lite | 5.99 euros | 7.99 euros |
Google cites platform development as reason for price increase
Google cites the further development of YouTube Premium and additional investments in the service as reasons for the higher prices. According to the company, the revenue will help provide new features while better supporting creators and artists.
YouTube Premium continues to offer several advantages over the free version of the platform. These include ad-free videos, downloads for offline use, background playback, and access to YouTube Music Premium. The Lite plan is an exception, as it does not include the full range of features offered by the regular Premium subscription.
In addition to YouTube Premium, the price for YouTube Music Premium—which can still be purchased separately—is also increasing. The price adjustments there are somewhat smaller in some cases but also affect several plans:
| Plan | Old Price | New Price |
|---|---|---|
| YouTube Music Premium Single | 10.99 euros | 11.99 euros |
| YouTube Music Premium Family | $16.99 | $18.99 |
| YouTube Music Premium Student | 5.49 euros | $5.99 |
| YouTube Music Premium Annual Subscription | 99.99 euros | €119.99 |
This latest price adjustment reflects the general trend among streaming services to regularly adjust their subscription prices to fund additional features, content, and infrastructure. For users, this makes it more important to consider which features are actually needed and which plan offers the greatest value in the long term.
Conclusion: YouTube Premium will cost up to 27.99 euros per month in the future
The new YouTube Premium price increase in Germany affects all major subscription plans. The individual subscription will cost 14.99 euros per month, while the family plan will rise to 27.99 euros. YouTube Music Premium will also become more expensive. The new prices will apply to both new and existing customers starting in 2026. Google is thus aiming for higher revenue to fund the platform’s further development and additional features.
