YouTube has apparently declared war on boredom. At the very least, the video portal now wants to make it easier for its users to skip over supposedly less exciting parts of a video without further ado. So far so familiar, after all, you can already fast-forward quite conveniently and easily every second. But so that you know directly at which point the highlights are waiting, the Google subsidiary now marks the scenes that have been seen the most.
Graphic shows most viewed scenes
The new feature sounds as simple as it is ingenious. YouTube wants to show a graph with every video in both the browser and the app, which should clarify exciting scenes. The graph is based on the number of viewers. YouTube expects this to increase user convenience. After all, you won’t have to fast-forward through a video piece by piece on the off chance. Instead, you can select the parts of the graph that are obviously the most exciting. By the way, the company does not only expect this to be a helpful feature for consumers of videos.
On top of that, the content creators behind the videos should thus get helpful clues for future videos. That makes sense. After all, video producers can make a comprehensive evaluation after uploading the video, which scenes were well received and which were not. What may sound good in theory, however, does not only seem to meet with open ears in the ranks of YouTubers. The tech magazine The Verge reported that some of those behind successful YouTube channels are afraid that they will now feel too much pressure when producing videos. Indeed, for many, this is a real creativity killer.
YouTube’s intention is becoming clear
Last but not least, Google’s in-house video platform should of course also benefit from the new system. After all, by introducing the new feature, they are making sure that it becomes more lucrative for content creators to produce short videos. After all, if users can directly identify the most viewed scene in a half-hour video with a length of perhaps 30 seconds, they save a lot of lifetime. And when studying many YouTube videos more closely, it becomes clear that many successful channels now rely on minute-long monologues to cap them off with a short exciting moment at the end.
YouTube has no choice but to adapt to modern consumer characteristics. The “TikTok generation” in particular wants short and crisp videos that can be watched in between. The Chinese video platform is also increasingly breathing down YouTube’s neck. After all, it is extremely popular, especially with the young audience, and thus also future-proof. Accordingly, YouTube apparently wants to get its content creators to turn the aforementioned 30 minutes into 30 seconds. This way, video producers can be sure that the entire video will be seen and not a large part will be skipped.
Premiere for premium subscribers only
Exactly how YouTube plans to flesh out its new features around finding popular scenes is still unclear. What is already known is that, at least in the U.S., video shortening is also to be possible when watching a YouTube video. For example, it will be possible to play a certain section that is particularly exciting in a continuous loop. For the time being, however, only subscribers to YouTube Premium in the US will be able to enjoy the new features. If the test run is successful, however, it is probably only a matter of time before the new functions come to our shores as well. What is certain is that the video service could have a new selling point for its ad-free YouTube Premium.