Amazon launches AI shopping assistant “Rufus” in the USA

Amazon Prime Day is just around the corner. And for customers of the online mail order company, this doesn’t just mean lots of bargains again. On top of that, US customers are also getting a completely new feature to help with their shopping. Amazon is launching its new AI shopping assistant Rufus on the US market just in time for Prime Day. Rufus is designed to help customers make informed purchasing decisions and improve their shopping experience.

Important information:

• Rufus is an AI-powered shopping assistant in the Amazon Shopping app.
• It answers questions about products and offers recommendations.
• Rufus can explain product details, summarize customer reviews and compare products.

Functions of Rufus

Rufus, Amazon’s generative AI shopping assistant, is now available to all US customers. Users can ask Rufus questions about products via the Amazon shopping app, e.g. “Is this coffee maker easy to clean?” or “What are the best wireless outdoor speakers?” Rufus uses product details, customer reviews and community questions to provide accurate answers.

Another highlight, according to the official announcement from Amazon, is Rufus’ ability to make product recommendations. It can suggest suitable products based on customers’ preferences and needs. For example, one customer received a recommendation for a pool umbrella in Florida based on local weather conditions.

Support with product comparison

Rufus also provides support when comparing products. Customers can ask questions such as “What is the difference between gas and wood-fired pizza ovens?” to make informed decisions. This function is particularly useful for complex products in areas such as electronics or sports equipment.

Rufus also keeps customers up to date on current trends and new products. Questions such as “What is the most advanced Fire tablet for children?” are answered quickly and accurately. Rufus also helps with order tracking. Customers can check the status of their orders at any time or view past orders to make repeat purchases easier.

Conclusion

With Rufus, Amazon offers an innovative solution to improve the shopping experience and support customers in their purchasing decisions. Rufus is not only a helpful tool for Prime Day, but also for everyday shopping.