Facebook gives creator a share of ad revenue by including music

Meta has introduced music revenue sharing for the Facebook social network. From now on, anyone who uploads videos to the platform and uses the music catalog provided for this purpose will receive 20 percent of the advertising revenue generated on their own account.

Facebook Music Revenue Sharing launches globally

Facebook’s new Music Revenue Sharing is one of the social network’s first attempts to win over creators after one-time social media heavyweight TikTok declared war in June.

The idea is simple: if you upload videos to Facebook and accompany them with the music on Meta’s specially provided music catalog, you get 20 percent of the advertising revenue generated by the video into your own account. But as is so often the case, things look a bit more complicated in practice.

First of all, certain general conditions must be met for videos, as it states in the announcement. For example, the clips must be at least 60 seconds long. In addition, the music must be heard in the background and must not be the main component of the video.

Of course, uploaded videos must also comply with Facebook’s monetization and community guidelines, as well as music regulations. If this is not the case, you risk penalties such as content demonetization, Facebook writes.

Also, you basically have to be eligible to use in-stream ads first and meet monetization standards. If you meet all the requirements, you’ll still get a whopping 20 percent of the ad revenue generated by a video – because the entire feature is advertising.

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US advertising to launch

Although Facebook Music Revenue Sharing has already launched globally, the in-stream ads will be included in the U.S. first. The rest of the world, where music is available on Facebook, will then follow in the coming months.

Accordingly, the music catalog will also be expanded gradually, although it already covers a whole host of genres and well-known names. Among them Post Malone, Tove Lo, Grupo La Cumbia, Leah Kate, Bicep and many more. You can see if your video is eligible for monetization and has already been advertised via the Facebook Creator Studio.