LinkedIn now offers free verification
In order to increase trust in the community, LinkedIn has now implemented a new feature on its own platform. From now on, it will be possible to verify oneself and one’s employer on the social career network. The best thing about the new feature is that it is entirely free.
LinkedIn ensures more trust
Hoaxes about one’s own person are commonplace in social networks. While this may not matter too much in private life apart from criminally relevant acts, it can lead to major problems in career networks. Accordingly, LinkedIn has now reacted and created the possibility to verify one’s own identity. On top of that, users will henceforth be able to prove that they are actually working for the employer they have specified. This step is anything but common in times of paid verification on other social networks such as Facebook, Twitter and Instagram. With its initiative for more trust within the community, LinkedIn naturally also ensures that the company’s own foundation remains in place. Professional networking only works if you can be sure that you have the right person on the other end.
Use of Clear or Entra
The free verification is to be possible via two different services. On the one hand, you can choose Clear, on the other hand Entra from Microsoft. In particular, the confirmation of the employer is supposed to be pleasingly simple. An e-mail address is supposed to be enough to verify it. However, only US users have the choice between the two services. After all, Clear requires a US ID along with a matching phone number. Consequently, users in Germany can only go via Microsoft Entra. Once the verification is complete, you can also see this directly in the forum. Here, LinkedIn distributes blue and green checkmarks. Verifying one’s own person is supposed to be quite quick. For employers, it could take a little longer. So far, the career network has registered just under 4000 companies in its own database. However, more are likely to follow.
- Also interesting: Twitter makes recommendation algorithm freely available
LinkedIn is betting on AI
Apparently, identity fraud seems to be on the rise at LinkedIn. Otherwise, one can not explain the security offensive, which the company has now launched. In doing so, LinkedIn is not only relying on the will of users to verify themselves and to be able to view other verified profiles. On top of that, the network has announced that it will also take stronger action against fake profiles. For this purpose, a special deep learning model has been developed, which is supposed to be able to recognize AI-generated profile pictures. In this regard, the career network makes it clear once again in its own blog that it is significantly easier to find “the professional opportunities that are important to you and your community” with a real profile picture.
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