Netflix: Account sharing for 5 euros per person
It has been known for a long time that Netflix wants to introduce fees for the widespread sharing of accounts in this country as well. Now it is known that 5 euros will be charged for each additional person booked. Netflix has sent out initial information emails about this.
Inhaltsverzeichnis / Table of contents
Additional members can be booked soon
Some Netflix members report having received information mails about account sharing. In these mails, the procedure of adding is explained to them. In addition, Netflix generally informs about its new company policy in this area. Particularly relevant, since it is new, is the information about the price: five euros are charged per person booked.
With measures against account sharing, Netflix wants to make its business more profitable. Worldwide, a large proportion of subscribers share their access with other people who do not pay for it. Netflix thus misses out on potentially high revenues. By enforcing the sharing ban and introducing the add-on option, the company aims to turn free people watching along into paying customers. Netflix already started this practice last year in South America. Earlier this year, the measures were also implemented in Canada, New Zealand, Spain and Portugal. Now other countries will follow, including Germany, Austria and the U.S., for example.
Special access for add-on members
Those who are added will receive their own Netflix access in the future. However, this will be billed via the main account through which the additional booking runs. The additional access is also subject to restrictions. For example, it may only stream from one device at a time and may not add any other members. The picture quality, however, is not restricted compared to the main account. It is therefore dependent on the subscription model selected for the main account. It is also interesting to note that streams of additional users are not counted towards the maximum number of streams for the main account.
Only users who live in the same country as the person who operates the main account can be added. However, there are no further restrictions on the selection. However, it is important to note that the add-on option is only available to users who have taken out a standard or premium subscription. Anyone who has subscribed to the basic version of Netflix or the standard version with advertising cannot add anyone.
Implementation is not clarified
With all that said, how Netflix plans to implement account lockouts and detect account sharing that violates its terms of service remains unclear so far. For instance, the company has assured that it should still be possible to access one’s Netflix account while traveling from other locations and with other devices than usual. This means that Netflix access will not be fundamentally tied to a specific device. In the past, Netflix has announced that devices must be connected to the Wi-Fi network from which they are mainly streaming at least every 31 days. This, in turn, would allow account sharing for all those who use mobile devices and live near the main user of their account to continue at no additional cost: A quick visit with wifi login and Netflix streaming via their own device would be enough to allow another month without interference.
Those with technical know-how could possibly implement this without a site visit. For example, some routers offer the option of connecting an entire network to another network via VPN. This would make it possible to log in to the network at the main location without having to relocate and bypass Netflix’s measure.
In this context, it is also worth mentioning that Netflix has not yet announced any penalties for continued account sharing without an add-on, at least in the information email sent out in Germany. So it is quite possible that the company will wait a while here and let the new offer run until accesses are blocked.
Netflix sees positive development
Netflix, meanwhile, has announced that the development regarding account sharing is quite positive. Thus, an increase in new subscriptions and added people had been observed. Independent research, meanwhile, shows that the overall trend is clearly negative, at least in Spain. After the account-sharing ban was enforced, the number of subscriptions there dropped significantly.
Gehört zum Inventar