According to an analysis by the consent management platform Usercentrics, 90 percent of all apps are said to violate the General Data Protection Regulation (GDPR). However, this figure should be treated with caution.
Usercentrics: 90 percent of all apps do not comply with DSGVO
Usercentrics is a Consent Management Platforms (CMP) company that specializes in helping businesses “obtain, manage and document user consent on websites and apps,” as the company’s website states.
Now they have published an analysis based on 250 apps that revolves around the programs’ compliance with the GDPR. Thus, it is not a completely independent evaluation, but it still shows that violations of the General Data Protection Regulation continue to reach an alarming number.
The company had examined 250 apps from a total of five areas in October 2022: Food, Lifestyle, Fitness and Health, Finance, and Gambling.According to Usercentrics’ report, 90 percent of the 250 apps it analyzed simply failed the test and are deemed to be non-compliant with the GDPR because they “track users without their consent”.
Within the category of gambling apps, the GDPR was even not complied with all tested programs, in the area of food, however, it was still “only” 84 percent.
All in all, a disastrous result. You can download the full report for free on the UserCentrics website after providing user data . It is intended to provide information on the extent to which apps in the EU are GDPR compliant, but also precisely how the company performing the analysis can help achieve compliance.
This means that the analysis should be taken with a grain of salt. On the other hand, the results are also largely in line with those of other studies, such as the App Security Report 2021 by Appvisory.
Numerous companies have already found out in recent months that a breach of the GDPR can be expensive. Volkswagen has to pay a fine of 1.1 million euros, and Meta was also fined a hefty million euros for a violation.