Xtrfy, just introduced the new gaming mouse M8, is sold. Switch and peripheral manufacturer Cherry is buying the competitor from Sweden in a bid to expand its presence in the peripheral market.
Cherry buys Xtrfy
“Becoming a part of the Cherry team provides us with new opportunities in innovation and manufacturing, and I look forward to our future product portfolio,” Xtrfy CTO Erik Jensen shares in the acquisition announcement.
Xtrfy will be sold and merged into Cherry, which in turn also makes peripherals and mechanical keyboard switches. Cherry hopes the purchase of the Swedish company will increase its presence in the gaming and Esports community. This is an area that Cherry has not covered very much so far. So far, the company has tended to concentrate on office solutions.
Xtrfy has been using Cherry MX switches for its gaming keyboards for almost ten years, according to Managing Director Joakim Jansson. The Xtrfy K5 is offered with switches from the competitor Kailh. However, the manageable line-up also includes mice and headsets.
In any case, we were able to determine that the quality is right in tests with the Xtrfy K3 and M4 RGB. For Cherry, however, it’s a path into the unknown. Together, both companies will then have to expand the catalog in a meaningful way in order to keep up with the big names in the gaming peripherals segment.
In any case, it remains exciting. It remains to be seen which new products will emerge from the partnership in 2023.