Deep Optics: Fielmann invests in smart glasses with variable optics

The Fielmann Group has made an investment in the Israeli start-up Deep Optics. The focus is on eyeglass lenses with variable optics.

Fielmann invests in Deep Optics

Fielmann Ventures, the venture and investment unit of the Fielmann Group, is taking a 10 percent stake in Deep Optics, a leading deep-tech company and developer in electro-optics.

Based in Petah Tikva, Israel, Deep Optics is the inventor and pioneer of eyewear with dynamic optical focus. The patent-protected technology is based on liquid crystal lenses that can adjust the optical effect of the lenses to any distance.

This results, compared to ordinary progressive lenses, in a significantly larger field of vision. The new technology could fundamentally change the market for eyeglass lenses, while Deep Optics is also targeting smart glass applications.

“The ability to dynamically adjust the optical focus of eyeglass lenses has disruptive potential, especially in the smart glasses market. As part of our strategic partnership, we will jointly develop applications in the areas of progressive lenses and smart glasses,” says Marc Fielmann, CEO of the Fielmann Group.

Adaptive lenses made from liquid crystals

It’s difficult to say exactly how Deep Optics’ technology works. According to the manufacturer’s homepage, the lenses are based on adaptive liquid crystals; they call the technology 32°N.

“We are now excited to launch the first product with our unique liquid crystal lens technology, 32°N: After completing a successful beta testing phase, we will make 32°N available to customers next year,” said Yariv Haddad, CEO of Deep Optics.

In 2021, Deep Optics had launched its first adaptive glasses under that name. A pair of sunglasses that can be transformed into reading glasses with the swipe of a finger. The glasses’ lenses can be adjusted via app, for example. Deep Optics is working with augmented and virtual reality (AR/VR) companies to improve optical performance and the visual experience for users of AR/VR headsets.