Publisher Electronic Arts wants to turn its own gaming platform Origin upside down. The reworking of the platform for PC games will bring about profound changes. That begins already with the name. Thus the service is called in the future EA Play.
Origin becomes EA Play
The name change can already be seen in Steam. There is already no more talk of EA Origin. Instead, the service has now been renamed EA Play. But it’s not just the name change. Electronic Arts has also announced that the new EA Play will be part of the Xbox Game Pass. Additional costs should not be incurred. Not only the service itself will be renamed, but also the desktop app. In the future it will be called “EA desktop App”.
EA wants a better user experience
Of course, Electronic Arts does not want to simply change the name of the service. According to Mike Blank, Senior Vice President of EA, the company simply wants to create a “better experience” for users of the gaming platform. In addition to the more catchy name, a new design and changed offerings on the platforms’ familiar ones are also intended to provide a better user experience. In particular, one should be able to navigate better through the application. EA Play should also offer more user-friendliness in the updates than was the case with Origin. The game library as the heart of the service should also shine in new splendor. Mike Blank has unfortunately not yet mentioned how the changes will look in detail.
Future free choice of gaming platform
Electronic Arts has changed its strategy to the effect that EA Play no longer wants to be an independent gaming platform. In the future, players should rather be able to freely choose their gaming platform. The publisher is thus once again focusing on its traditional role as one of the most successful suppliers of video games. In particular, this means that in the future, EA games will not only be available on EA Play, but also on Steam or in the Microsoft Store. In the future, the Epic Games Store will also distribute the publisher’s games. This means that EA fans will no longer need a separate account for each gaming platform. All they need is a login with which they can access the EA game library.
Technical obstacles still exist
However, we are still talking about dreams of the future in the publisher’s plans. After all, EA itself states that there are still technical challenges. This is not by chance. After all, crossplay is always associated with technical obstacles. But the publisher will not be able to avoid this. After all, you have to be able to guarantee the community a shared gaming experience. One thing is certain: something has to be done around the EA Origin service. After all, regular problems, for example with incorrect updates, are currently causing many players to be annoyed by Origin. We are curious when the planned changes will be implemented by EA. Even more exciting is the question of whether the new features will also solve the existing problems.