Ubisoft account deletion: loss of content due to inactivity

Ubisoft, the French game publisher, recently caused a stir when it was revealed that the company can delete users’ accounts after a long period of inactivity. This has led to widespread debate, as deleting an account results in the loss of all games purchased.

Inactivity as reason for account deletion

The controversy was sparked by a Twitter thread in which a screenshot of an email from Ubisoft support was posted. The email states that a user’s account will be temporarily suspended due to inactivity and permanently closed after 30 days. However, Ubisoft is offering users the option to prevent their account from being deleted within those 30 days.

Loss of purchased games

One particularly controversial aspect of this practice is that users whose accounts are deleted lose access to all of their purchased games. This even applies to games purchased on external platforms like Steam. However, it should be noted that on these platforms, users only purchase licenses to use the content, which can theoretically be revoked at any time.

Reactions and clarifications

Reports of the account deletions have sparked widespread debate. However, Ubisoft has clarified that only empty accounts, i.e. accounts without purchased games, are targeted for deletion. In addition, the company has stated that so far, only accounts that have been inactive for at least four years have been deleted. Ubisoft justifies this practice with the General Data Protection Regulation (GDPR).

Comparison with other platforms

Compared to other PC store providers, such as Steam, Battle.net and Epic Games, Ubisoft has a unique position, as these providers do not have similar clauses in their terms of service. However, losing games is also possible with these platforms, as they also only sell usage licenses for content.

Ubisoft’s account deletion is an example of how digital platforms handle user data and accounts. It is important to be aware as a user that digital content and accounts are not always permanent and that the use of such platforms is always associated with certain risks.