HMD Global, the manufacturer behind the Nokia cell phones, has presented the new Barbie flip phone in collaboration with Mattel. This flip phone deliberately focuses on nostalgia and dispenses with modern smartphone functions. The device is aimed at a target group that appreciates the retro look and simplicity. But can the Barbie phone hold its own in the age of high-end smartphones?
Highlights
- HMD and Mattel collaborate to bring a special Barbie flip phone to the market.
- The phone features an eye-catching design reminiscent of the Barbie aesthetic.
- The technical features are greatly reduced, which emphasizes the retro charm.
- The target group is nostalgia fans and users looking for a simple, stylish second device.
A touch of nostalgia in a modern guise
The Barbie phone from HMD is more than just another feature phone: it is a tribute to the 90s, when flip phones were the ultimate in mobile communication. The design of the phone is obviously inspired by the iconic Barbie brand, with an eye-catching pink color scheme and a charming retro look.
The device is reminiscent of the time when cell phones were primarily one thing: simple tools for making calls and texting. The technology inside the device is deliberately minimalist. Instead of a large touchscreen, the Barbie phone has a classic 2.8-inch display and physical buttons that reinforce the nostalgic feeling. There is a small 1.77-inch external display on top, which is used for notifications.
Measuring 108.4 x 55.1 x 18.9 mm and weighing 123.5 g, the device has a VGA camera (0.3 MP), 64 MB RAM and 128 MB internal memory. This can be expanded by 32 GB using microSD. This departure from modern standards, such as high-resolution cameras and app ecosystems, is a conscious decision by HMD. The Barbie Phone is not intended to compete with high-end smartphones, but to offer an alternative for those looking for a break from constant connectivity.
Who is the Barbie Phone for?
With the Barbie Phone, HMD is targeting a niche of users who love the retro trend and yearn for a simpler time. It is particularly aimed at young adults who appreciate the charm of the 90s, as well as Barbie fans who want to express their love for the brand in their everyday lives. The device could also serve as a second or third cell phone, used for festivals, travel or as a backup device.
Price and availability
The Barbie Phone from HMD is certainly not a smartphone killer, but it doesn’t want to be. It serves a specific target group that loves the retro trend and is looking for a simple, functional device. With its striking design and minimalist technology, the phone is an interesting addition to the mobile phone market – ideal for anyone who loves the Barbie style and is looking for a break from the constantly connected world of smartphones. What’s more, it comes at a very attractive price of 129.99 euros.
