Only those who pay $1,200 a year can benefit from maximum acceleration in Mercedes’ electric cars like the EQE and EQS. According to a report, more horsepower and higher acceleration are hidden behind a paywall.
Mercedes paywall for maximum performance
Electric cars from Mercedes, for example, which just officially unveiled its new EQE e-SUV in October, are hiding their maximum performance behind a paywall. That’s according to a report in TheDrive magazine.
According to the report, the automaker is charging an annual subscription of exactly $1,200 for the “acceleration boost” service of all EQ models, which is also promoted directly on Mercedes-Benz’s homepage and will be available soon.
It is said to result in a “noticeable increase in acceleration” of 0.8 to 1.0 seconds from 0 to 100 km/h, as well as an adjustment to the engine curve, torque and maximum power.
Specifically, the output of the Mercedes-EQ EQE 350 4MATIC with the subscription package increases from 215 kW to 260 kW, while that of the Mercedes-EQ EQS 450 4MATIC increases from 265 kW to 330 kW.
Mercedes is thus following the example of its colleagues at BMW, who for their part hide a heated seat behind the paywall of a subscription model, for example. This could even possibly be just the tip of the iceberg and a preview of what we can expect in the future.