Amazon Prime Video is planning to integrate significantly more advertising into its streaming service from 2025. There are already adverts for various content, but the company will be expanding this approach further. This will affect both new and existing subscribers, who will see more adverts before, during and after their content in the future.
Summary:
- From 2025, advertising on Amazon Prime Video is set to increase significantly.
- Customers will either have to accept more advertising or choose a more expensive ad-free tariff.
- Until now, Amazon Prime Video has been largely ad-free, but the company is adapting to other streaming services that rely more heavily on advertising.
- The changes could leave many Prime subscribers with the choice of whether to continue using the service in its current form.
Amazon Prime Video with a new advertising strategy
Prime customers were very annoyed when Amazon launched an ad-free streaming subscription at the beginning of the year without comment. Anyone who is not willing to pay an extra charge on top of the usual membership fee for Amazon Prime not only has to live with adverts, but also poorer picture and sound quality. However, users should have gotten used to this by now. But the next annoyance seems to be coming.
After all, Amazon is following the general trend in the streaming industry, which has already been adopted by services such as Netflix and Disney+. Streaming services are increasingly relying on a two-tier subscription model: a cheaper offering with advertising and a more expensive one that remains ad-free. On the one hand, this is intended to open up new sources of revenue and at the same time offer users more flexibility. Amazon Prime Video has so far offered its subscribers a relatively ad-free experience, but this is set to change.
As reported by our colleagues at hardwareluxx, among others, Amazon apparently wants to further increase the number of advertisements. This is not least due to the fact that cancellation rates have been very low since the introduction of the ad-free subscription. Those who do not want to see advertising will have to choose a more expensive subscription model. The introduction of these changes could cause some long-time users to reconsider their subscription, especially those who value the service because it is ad-free.
Amazon Prime Video with too much advertising pressure?
Many Prime customers are critical of this development. The increasing advertising pressure could impair the viewing experience. For subscribers who prefer an undisturbed streaming experience, the option to pay more for an ad-free subscription is offered as an alternative. At the same time, however, new content or discounts could also be part of the adjusted business model to make the changes more attractive.
Conclusion
Amazon’s decision to display more advertising on Prime Video from 2025 reflects the changes in the streaming landscape. While the adjustment of the subscription models could generate additional revenue, it could also lead to an exodus of users who are not prepared to dig deeper into their pockets for ad-free streaming. Whether this will affect the success of the service in the long term remains to be seen.
