Apple is apparently thinking about a new pricing strategy for the iPhone 15. Accordingly, the iPhone 15 price could be lower than for the current models. In addition, the new A17 chip is supposed to work much more energy-efficiently and enable longer battery runtimes.
Will the iPhone 15 launch at a lower price?
The iPhone 14 model series has only been on the market for about three months, and already new rumors about its successor are making the rounds. Apparently, Apple is thinking about a new pricing strategy for the entry-level models, as the website Macworld reports with reference to a mostly credible leaker.
The main reason for the price realignment is said to be the moderate sales figures of the iPhone 14 Plus, which turned out to be a real flop for Apple and mutated into a slow seller – compared to other models, especially the constantly sold-out iPhone 14 Pro (our review), the Plus model sells poorly.
According to the leaker yeux1122, Apple is “seriously” considering a new pricing strategy for the iPhone 15 and iPhone 15 Plus. According to the speculation, the 6.1-inch device could be offered for 849 US dollars or 799 US dollars, and there is talk of 799 US dollars or a maximum of 849 US dollars for the iPhone 15 Plus. After all, at least 50 US dollars less than in the case of the iPhone 14 Plus.
However, it is unclear what impact the potential new pricing would have on the European market. Here, the current exchange rate also plays an important role which, compared to the introduction of the iPhone 14, has fallen.
According to the RRP, the iPhone 14 Plus will cost at least €1,149 in Germany, but Amazon has already reduced the price to 1,085.99 euros reduced. The normal iPhone 14 is also already available with a 50 euro discount currently for 949 euros.
iPhone 15: New A17 chip with better efficiency?
According to further reports, for example from 9to5mac, the A17 chip to be used in the iPhone 15 will focus primarily on improved energy efficiency, rather than noticeably more power.
The chip is manufactured by TSMC in a 3 nm process and is supposed to enable significantly increased battery runtimes. However, it is still unclear whether only the iPhone 15 Pro and iPhone 15 Pro Max will benefit from the new chip and the normal models will have to make do with the predecessor, as they did this year.
According to the report, TSMC’s 3nm process should enable around 35 percent better energy efficiency and thus a longer battery life. These new chips are to be used for the first time in the new M2 Pro processors, which will debut in new Macs. After that, the 3nm process is then expected to make its way into the A17 chip for the upcoming iPhone 15 generation, before it’s the M3 chip’s turn.
The fact that Apple is apparently focusing on more efficient use of energy makes perfect sense. After all, the now two-year-old A15 chip, which is also in the iPhone 14, is still more than sufficient for most tasks.
However, the question of whether and how Apple will implement the new EU requirement for the USB-C standard in the iPhone 15 generation will be exciting. Other rumors speak of significant upgrades for the camera and a potential omission of physical buttons in the Pro models.