At the beginning of the year, the social media platform Instagram announced that it was considering a new subscription model as a source of income in response to demand from influencers. In the meantime, the plans seem to have been finalized, as an additional Instagram subscription model as a source of money is apparently about to be launched.
Instagram subscriptions launched in the US
Influencers have so far already been able to use subscription models as a source of money on social networks such as YouTube, Twitch or OnlyFans, for example, to offer exclusive content for subscribers there much earlier.
In the case of the image service Instagram, this has not yet been possible. As Techcrunch reported, the developers have already added an in-app purchase option, at least in the US version, to be used for Instagram subscriptions.
The two companies Sensor Tower and Apptopia, which are responsible for app engagement and collecting in-app marketing data, first poked the changed app store description in the eye. Recently added in-app purchases from Instagram suggest that Instagram subscriptions could launch soon.
Between $0.99 and $4.99
This is likely to be the planned subscription-based creator platform. This will make it possible to purchase so-called Instagram badges while influencers are livestreaming. The prices for these range from $0.99 to $4.99.
Instagram subscriptions are also possible, he said, allowing users to subscribe to their favorite influencer’s account to get exclusive content faster. For content creators, this is a dream come true, because an Instagram account is part of the good tone for many advertising faces – an additional source of income in the form of an Instagram subscription comes in handy.
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