Smartphones, tablets, smart lamps, robot vacuum cleaners and so on. Xiaomi’s product line-up seems endless. The Chinese tech group itself and its numerous subsidiaries now produce pretty much everything that makes technology enthusiasts’ hearts beat faster. At the end of February, Xiaomi is rumored to be looking to enter the electric car sector.
Xiaomi not only presents smartphones
Xiaomi apparently has a lot planned for 2024. It is not without reason that the tech company hosted a major event in Barcelona at the end of February. The aim is to inform the tech world about upcoming highlights. The Xiaomi 14 will also be there. The flagship smartphone will be launched at a significantly higher price, but will also be better equipped than the Xiaomi 13. However, the focus at the Mobile World Congress will not only be on the latest generation of smartphones. We also strongly expect a successor to the Electric Scooter 4 Ultra announced at MWC 2023. But that is apparently not enough for Xiaomi. Instead, the tech company most likely wants to take its in-house electric mobility division to a new level.
The excitement increases at the latest when you take a look at the MWC teaser from Xiaomi. Here you can not only recognize “usual” Xiaomi products such as a tablet and a vacuum robot. You can also clearly see the silhouette of a car. Is the company possibly planning to gain a foothold in the electric car market in Europe? The Xiaomi SU7, the tech company’s first electric car, was unveiled in China at the end of last year. Its technical data should make European manufacturers tremble, as Focus reports. The probability is therefore very high. After all, it would not suit Xiaomi to tease products that are ultimately not intended for the domestic market. In view of the great market success that other Chinese manufacturers such as BYD are celebrating on the European market, an entry would be perfectly understandable.
Market launch in 2024 unrealistic
The signs are therefore clearly pointing towards the European market launch of an electric car from Xiaomi. But the most burning question is probably when this could happen. Even if most of the company’s other new products will certainly be launched this year, this is rather unrealistic for a supposed electric car. After all, various hurdles have to be overcome before a vehicle can actually be launched on the market. It should rather be interpreted as an announcement that Xiaomi is planning to enter the market. In my view, this is likely to be in 2025 at the earliest. But perhaps the company will drop a bombshell at MWC 2024 and surprise us with a lightning launch. We’ll be smarter by the end of February.